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How to Effectively Get Media Exposure for Your Business
Start Date: 2/24/2016Start Time: 1:00 PM
End Date: 2/24/2016End Time: 3:00 PM
Event Description:
Have you ever considered how media exposure can amplify your brand awareness? Learn the basics of what makes a
news hook, and how to make your business part of the story. Once you understand this, you can craft background documents, press releases, and media advisories to effectively engage the media. Through interactive exercises, Marketing Communications expert Jacqueline Lara will teach you when and why to use each tactic, key components for compelling materials, and proper etiquette for communicating with members of the media. 
Fee: $20

 
Location Information:
Frederick County
State Agency(s)
Commerce
Other Details:
118 North Market Street
3rd Floor
Frederick, MD 21701
Sponsors:
Rockville Economic Development, Inc.
U.S. Small Business Association
Montgomery Economic Development
Bowie Business Innovation Center
Citi Bank
Frederick County Office of Economic Development
City of Rockville
Maryland Women’s Small Business Center
Website Link:
www.marylandwbc.org/training

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